Traffic Generation Tips

The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. So, the critical step is to generate a steady flow of visitors.

Let’s talk about how to generate traffic…

These are the best and fastest ways to get free visitors coming to your site:

• Web 2.0
• Articles Directories
• Video

Let’s talk about each of these.

Web 2.0 Sites

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. The benefit of this to you is that your content is now considered as part of these sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. This is the hidden benefit of using Web 2.0 sites. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Article Marketing

Article marketing really builds on the Web 2.0 concept. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. If you want to generate traffic from articles follow these steps:

• Do your keyword research
• Write your article for the keywords you’ve chosen
• Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Sites

And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

OK, so how do you do effective video marketing?

• Get a YouTube account
• Make your profile uncluttered by turning off all the modules
• Add tags to your profile
• Include a link to your main site in your profile
• Add at least one video to your profile
• In the title, the description and the tags for each video, include your main keywords

Summary:

This is a great overview to get your started generating massive traffic to your site.

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