The New Breed Of Review Sites

It’s not a new thing that Internet marketers and Affiliate marketers create review sites to generate an income. These sites created as alternatives to sales and fancy splash pages allow site owners to continue to market their products and services to web surfers, but in a less aggressive manner. Your typical review web site consists of several ‘reviews’ written by the web site owner or a ghost writer for a specific group of related products or services. After the reader becomes interested in the product based on the reviews he or she read, ideally they would click one of the links to purchase the product, get the free trial, or whichever action it is that you are looking for.

Just like all other aspect of technology, evolution takes hold, and a new style of review sites is becoming more popular in the Internet marketing playing field. These new sites are a place where many similar products and/or services are listed, but the reviews are written by the customers who have had experiences with the products. This Windsor Hotels site gives a basic example if this type of customer review site in action. The ‘products’ are simply all of the hotels or motels in the Windsor, Ontario area. All the reviews posted on the site are unique content created by the readers themselves. Of course, along with the reviews are well placed affiliate links to give the traveler easy access to the hotel booking system where the site owner gets a commission.

Internet surfers are getting more and more savvy all of the time and often don’t trust typical review sites like they once used to. This new breed of review site has several advantages over a traditional review site. This new format, with it’s unique and customer generated content creates a trust between the reader and the site, is search engine friendly, and updates constantly with free fresh content. With added advantages always comes some additional work, the back end of the site is a bit more complex than the older style site and some work is required monitoring the customer entered reviews for spam, etc. But, this work is a small price to pay for a site that creates trust for the reader and sales for the site owner. Filtering customer comments on a blog is standard practice though. Perhaps, processing the reviews might be considered the ‘hard’ part’. But the ‘hard’ part of the work can be taken care of by this Plugin for review website, so truthfully, this process is as simple is putting together a regular WordPress blog.

Tags: affiliate, affiliate marketers, customer style review blog, ghost writer, hotel booking system, internet marketers, internet surfers, review, review sites, site, Web, wordpress review site, Work