How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Everything else is irrelevant.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it crystal clear that there’s a real value in becoming a part of your list.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also be able to put your message in front of subscribers repeatedly.

Online list building is a powerful way to improve your Internet marketing performance. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!

Tags: building, Email Marketing, generating sales, Home, inducement, Internet Marketing, list building, list marketing, marketing, prospective customer, sign ups, squeeze page, Strategy