Email List Building Strategies

You need a list. That’s a given. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. It’s like a renewable resource that allows you to make money on demand.

Now you now why. Here’s how:

Here’s what you need to build your list:

• Your Landing Page
• The Incentive
• The Opt-in Success Page

Your Opt-in Page – The squeeze page is the first thing your visitor is going to see. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.

The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

You can take your opt-in page to the next level if you add a compelling video to the page. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that give you squeeze page templates.

The Incentive – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. Then it becomes something people want to get from you. And something from which they can derive a benefit. A few ideas:

• A PDF report
• Software
• Training videos
• A multi-part email series

You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.

There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. And write it all yourself. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Because as soon as you’ve got your own list . . . You can basically write your own meal ticket.

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